Would BTC-settled ad markets reduce click-fraud incentives?
The $84 billion click fraud epidemic is draining advertising budgets with phantom clicks and fake users, but Bitcoin-settled ad markets offer a revolutionary solution. By leveraging BTC's transparent settlement layer and smart contract automation, advertisers can finally verify genuine interactions and eliminate fraudulent mass clicking. This DeFi approach creates economic disincentives for fraudsters while providing complete transparency through on-chain transaction recording. Discover how blockchain technology could transform digital advertising from an opaque 'trust us' system to a verifiable, fraud-resistant marketplace.